Build your digital revenue engine
84% of eCommerce companies are already integrating or planning to integrate AI across functions - not just chat but personalization, automation, supply chains, etc.
Are you capturing your share?
Esteplogic provides high-quality eCommerce solutions to help you grow your business online. We use proven technologies and conversion-optimized designs to create digital storefronts that fit your needs and help you define your brand.
Whether you are starting from scratch or converting to a new eCommerce platform, we will help you make your eCommerce dream a reality.
Solutions we offer
Custom eCommerce development
A generic eCommerce template does not fit your unique business model. We develop custom eCommerce solutions based on your unique process and the behaviors of your customers.
We deliver completely customized eCommerce solutions designed specifically for how you do business. From complex product configurations to subscription-based eCommerce models to multi-vendor marketplaces, we build solutions that give you the flexibility to develop your eCommerce strategy.
Deliverables:
Bespoke shopping experiences designed around your customer behavior data
Custom checkout flow designed to reduce shopping cart abandonment by up to 35%
Advanced product catalogs with unlimited attributes, variants, and filters
Proprietary pricing engine that allows for dynamic pricing, bulk discounting, and rate by customer
Custom stock management systems that are real-time across all channels.
Scalable architecture that can accommodate traffic spikes with no loss of performance.
B2B & wholesale solutions
The architecture of B2B eCommerce differs radically from B2C eCommerce. B2B eCommerce is complex and has unique features associated with wholesale customer relationships, such as approval processes, pricing agreements, credit terms, and customized catalogs. B2B eCommerce requires a platform capable of managing these complexities without compromising the high level of personalization that B2B customers expect.
The core capabilities of our B2B eCommerce platform include:
Tiered pricing structures with customer-specific pricing contracts and volume discount structures.
Quoting/Quotation Management Systems - with approval processes, automatic follow-ups and accounting integration.
Custom Catalog Visibility by customer relationship or past purchases.
Re-ordering capabilities and the ability to save shopping lists from previous orders.
Credit Limit Management / Integration of Net payment terms.
Sales Rep Portals - Provide all of the tools needed by sales reps to manage accounts and place orders for their customers.
Purchase Order Processing / Invoice Generation.
Integration with ERP Systems to ensure synchronized activities.
B2C online store development
Your B2C eCommerce store is more than just a digital catalog; it is your salesperson for 24 hours a day, 7 days a week.
We provide consumer-focused eCommerce experiences that are optimized for conversion at all points of contact when shopping online. From the moment you discover a product on our website through to the time you complete your purchase, we strive to create an enjoyable shopping experience without any friction while encouraging repeat purchases and brand loyalty.
What makes our store different:
Mobile-first design with a conversion rate similar to or higher than the desktop version of the site
AI-powered recommendations that will increase your average order value by 15-40%
Availability of one-click checkout and guest checkout options
Advanced search functionality with autocomplete, search filters, and visual search capabilities
Wish list and saved carts, which allow customers to easily recover from abandoning their session
Integration into social commerce platforms such as Instagram, Facebook, and TikTok
Systems in place to capture email addresses and to recover abandoned shopping carts, with a recovery rate of 20% or more
Upsell opportunities after completing a purchase will maximize your lifetime value as a customer.
Headless commerce implementation
To have ultimate flexibility with your commerce experience, you'll need to decouple your front-end user interface from your back-end commerce engine (or commerce business rules/logics). The headless commerce model effectively separates the consumer-facing presentation layer from the back-end commerce logic (rules) used in the operations of your business; this way, you can create consistent consumer shopping experiences, regardless of the channels (Web, mobile app, IoT devices, voice assistant, etc.) through which you deliver those experiences today, or in the future.
We deliver headless commerce architectures that enable you to innovate your customer experience faster without rebuilding your current commerce platform.
Technical advantages of headless commerce models:
API-first headless architecture enabling any front end (user interface) to connect to any collaboration back end (commerce engine).
Omni-channel customer experience across the following channels: Web, native app, progressive web app, and emerging channels.
Faster page load times and better overall performance (2-3 seconds on even very complex pages).
Independent scalability of the front-end and back-end commerce systems.
The ability to utilize the most modern JavaScript frameworks (React, Vue, Next.js, etc.) to create the best user experience possible.
Greater ease of A/B testing and experimentation without modifying the back-end logic of your commerce system.
Ready for the future of AR/VR-based shopping, voice commerce, and IoT-based shopping experiences.
eCommerce platform migration
Instead of being an accelerator, legacy platforms have actually become anchors. Migration is about investing in growth rather than simply upgrading to a new technical platform.
We perform zero downtime migrations that not only preserve your SEO ranking and all accumulated customer data, order history, but also provide access to the modern possibilities that a contemporary commerce platform can enable. Our migration process has been performed successfully many times and follows a proven methodology to reduce risk. Additionally, we guarantee that your new platform will deliver ROI upon launch.
Our expertise in migrations includes:
Assessing your current platform and recommending possible replacements
100% Accurate Migration of Data (Products, Customers, Orders, and Content)
Preservation of SEO through URL Mapping & Redirects
Replicating or Reimplementing Custom Functionality
Migrating and Testing Third-Party Integrations
Benchmarking Performance Before and After Migration to Validate Improvements
Training Your Staff on Any New Functionality Available to Them via Their New Platform
After the completion of Migration, Provide Ongoing Assistance for Any Continued Optimization and Support To Your Platform.
Some common migration paths:
Magento to Shopify
WooCommerce to BigCommerce
Custom eCommerce to CS-Cart Multivendor B2B/B2C
Custom PHP to Modern SaaS Platforms
Legacy Platforms to Headless Commerce
On-Premise Solutions to Cloud Native Solutions
Add-on & extension development
By using standard platform features, you will achieve 80% of what you want. The other 20% comes from the competitive advantage of having your own custom extensions created to increase the capabilities of your eCommerce platform without sacrificing its functionality or future improvement potential.
Our team works with you to create custom extensions for things like:
Payment gateway integrations with a regional or specialized processor.
Shipping calculator extensions that can handle your complex logistical needs.
Custom product builders and configurators (e.g., engravings and customizations) and bundles.
Subscription and membership options.
Advanced discount and promo engines.
Customer segmentation and personalization tools.
Analytic and reporting dashboards.
Integration plugins to enable your proprietary systems.
We extend the functionality of the following platforms: Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, and OpenCart.
eCommerce maintenance & optimization
The commencement of your eCommerce store is the beginning of your journey and not your final destination. To achieve peak performance, you need to continuously optimize your store.
As part of our ongoing maintenance and optimization services, we keep you secure and able to convert at maximum capacity. We provide services for keeping your eCommerce platform up to date as your company grows.
Ongoing maintenance and optimization
Continual security updates and vulnerability patches
Ongoing performance monitoring and optimization (target: loading under 3 seconds)
Ongoing uptime monitoring with a 99.9% guarantee of availability
Ongoing database optimization and cleanup
Ongoing conversion rate optimization through A/B testing and statistics
Ongoing search engine optimization monitoring and technical optimizations
Ongoing mobile experience optimizations
Preparing for and load testing for seasonal traffic
Bug fixes and new feature enhancements to your online store
Performance analysis reviews and reporting on findings
Performance guarantees
Loading < 3 seconds for all mobile and desktop pages
99.9% of the time your store is available (not during scheduled maintenance)
< 1% of the time, your customers will abandon their cart due to technical problems
2% or higher month-over-month increase in conversion rates due to ongoing optimization activities
eCommerce integration services
Your eCommerce platform doesn't exist in isolation - it's the hub of your digital ecosystem.
We integrate your online store with every system that touches your commerce operations: from inventory management to accounting to marketing automation. Our integration expertise ensures data flows seamlessly between systems, eliminating manual work and reducing errors.
Integration capabilities:
Payment & fulfillment
Payment processors
3PL and fulfillment center integration
Shipping carriers with real-time rate calculation
Point-of-sale systems for unified omnichannel inventory
Business systems
ERP integration
Accounting software
Inventory management systems
Warehouse management systems (WMS) for real-time stock updates
Marketing & analytics
Email marketing platforms
Marketing automation
Google Analytics 4 with enhanced eCommerce tracking
Facebook Pixel, Google Ads, and advertising platform integrations
Customer data platforms (CDPs) for unified customer profiles
Customer experience
CRM systems
Customer service platforms
Review platforms
Live chat and chatbot solutions
Technologies we use & integrate
Our development process
Discovery & requirements analysis through workshops
We will better understand your business model, analyze your customers' journey, review your existing platform (if applicable), establish technical requirements, and develop success metrics/KPIs.
Strategy & architecture
We will define what platform makes the most sense for you, create an information architecture & structure for your site, determine the technical stack, plan out how data will flow in and out of the site, and outline security and compliance guidelines.
Design & user experience
We will provide wireframes designed for optimum conversion, design mobile-first responsive experiences, develop a checkout process that prevents cart abandonment, create a component library and design system, and perform user testing.
Development & integration
We will build the front end of your site with performance optimization in mind (including code execution speed), develop all backend functionality and logic required by your business, implement integrations with payment & shipping systems, integrate 3rd party systems and APIs, and perform extensive quality assurance testing across browsers and devices.
Launch & optimization
We will perform pre-launch testing and validation of your site's performance (through user acceptance testing), implement search engine optimization (SEO) best practices, manage the phased rollout of your site while monitoring performance, provide employees training & documentation related to maintaining your site, and develop a process for ongoing optimization/support.
Explore our capabilities
Got any questions?
Let's answer them
The timeline varies based on complexity. A standard B2C store takes 8-12 weeks; complex B2B platforms or custom builds take 16-24 weeks. We provide a detailed project roadmap during discovery with clear milestones and deliverables.
Get started with us
A slow, outdated, or poorly optimized store isn't just leaving money on the table - it's actively pushing customers to competitors.
At Esteplogic, we offer the technical skills and innovative thinking required to create a successful eCommerce platform. Our services include custom development, complex integrations, and ongoing optimization; therefore, we are your partner for success in digital commerce.